Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.
What You Can Expect in Each Issue: Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.
Who Reads Inc.?
Inc. is the only major business magazine edited exclusively to guide CEOs and owners of small-to-midsize companies to success. Inc. provides fresh, insightful analyses to give the major players in the business world the tools they need to excel. Each issue uses real life examples of strategies, case studies, and successes and failures edited specifically to illuminate new ways in which its readers can benefit. Big and small organizations alike turn to Inc. to make sense of ever-changing business world.
The pages of Inc.are printed on 100% recycled paper. Inc. is dedicated to the preservation of the environment and makes sustainability a part of its core mission.
What You Can Expect in Each Issue:
- Priority: Provides real-world examples and stories and looks at the people behind the decisions, giving readers a mix of practical advice, insight, and inspiration.
- Finance: Money is the lifeblood of any company. And Inc.’s Finance section helps entrepreneurs find it, allocate it and manage every aspect of it.
- Sales + Marketing: Inc.’s much-asked-for section gives an insider’s look at the tactics, strategy and trends to boost company owners’ revenue and buzz factor.
- Managing: Through case studies and answers to smart questions, Inc. gives readers practical information and insider secrets to help manage and lead their companies to success.
- Technology: Reviews of the best tech tools and best practices to give entrepreneurs the edge.
- Case Study: Inc. takes readers inside a major decision point by looking at a business at a crossroads, with a panel of experts dissecting the company’s decision.
- Ask Inc.: Readers ask questions. Inc. answers them. In “Ask Inc.,” readers facing thorny business problems get their questions answered by experts and leading entrepreneurs.
- Street Smarts: Three-time Inc. 500 winner and ASME-nominated columnist Norm Brodsky offers inside advice to entrepreneurs, from someone who truly knows the ups and downs of the entrepreneurial life.
- Guest Speaker: Some names are familiar to many, others to a few. All of the guest speakers have unique and valuable insights to offer owners of growing businesses.
- How I Did It: How I Did It gives entrepreneurs the chance to tell their inspiring—and—often—surprising—stories of business success.
- Features: Inc's features provide a diverse mix of stories that take an in-depth look at the struggles within entrepreneurial companies and the lessons they reveal. Inc's most popular issue, the annual Inc. 500, ranks the fastest growing private companies in America. Inc. also covers successful start-ups, entrepreneurial innovators, valuation guides and much more.
Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.
What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.
- Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
- Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
- New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
- DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
- DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
- DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
- Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.
Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
- Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
- Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
- Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
- Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.
Entertains and informs game players of all ages, with emphasis on the coverage of video games. Areas covered include new product and game reviews, industry news updates and an open forum for readers.
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